Affiliate Marketing Archives - Exigo

How Ecommerce Brands Can Leverage Micro-Influencers

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Image by Diggity Marketing from Pixabay  The eCommerce world is very profitable and is expected to reach $4.48 trillion by 2021. However, it’s also a competitive world that’s run by eCommerce giants such as Amazon and Walmart. This means that it’s difficult for small eCommerce stores to establish themselves amongst competitors. That’s why startup eCommerce […]

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How to Deploy Micro and Nano Influencer Strategies

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The case for social commerce grows stronger every day: Social media usage is at an all-time high with no indication of slowing. In 2019, Brandwatch reported that people spend an average of 142 minutes a day on social media. With billions of active social media users across the globe, social media networks are only becoming […]

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Social Commerce: Where Tech, Influencers and Brand Loyalty Intersect

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Mass retail has changed. Before Walmart and Amazon started selling everything, consumers relied more on brand familiarity, in-store availability and friends’ recommendations when deciding on purchases. But in today’s digital-first world of shopping (the case for which a global pandemic empirically proved last year), empowered consumers are less loyal to individual brands and stores. Price […]

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What Does It Take to Build an Army of Influencers?

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Micro-influencer programs will obviously look different for every social retail business, but you should be thinking about a few specific things to create one that works for you. First, you have to make it easy for potential influencers, no matter how small, to engage with your business and sign on as champions for your products […]

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