Business Strategy Archives - Exigo

Exigo’s Top 3 Takeaways from WFDSA Dubai 2023

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The recent World Federation of Direct Selling Associations (WFDSA) trade show was a global gathering of industry innovators sharing the latest trends and insights in the world of direct sales. Exigo, the leader in global incentive management and also a member of WFDSA, gained some valuable insights about how to “Reimagine. Reinvent. (and) Redefine” our […]

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10+ Valuable Ecommerce Lessons You Can Learn from Shark Tank

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Whether you’re a budding entrepreneur or have grown a 7-figure ecommerce business, chances are you’ve tuned in to watch at least one episode of Shark Tank. With more than 270 episodes since it debuted in 2009, hundreds of entrepreneurs have pitched their ideas and business ventures to potential investors.  So-called “sharks” like Mark Cuban, Lori […]

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50+ Top-Trending Products to Sell This Season

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As the COVID-19 pandemic forced us to stay home, we turned to online shopping. Ecommerce has been booming for years now, even before the COVID-19 crisis. Global retail ecommerce sales surged 27.6% during 2020, reaching an estimated worldwide total of $4.28 trillion. In the USA, shoppers spent an estimated $201.3 billion online during the 2020 […]

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How to Choose the Right Technology for Your Ecommerce Site to Handle Your Holiday Sales

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The holiday season is coming. That’s a lot of incoming traffic and a lot of potential customers for your ecommerce site. But is your website ready? Choosing the right partner for your ecommerce success is more essential than ever before. As COVID-19 hit, cities locked down, and many businesses closed their doors. The only place […]

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How Ecommerce Brands Can Leverage Micro-Influencers

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Image by Diggity Marketing from Pixabay  The eCommerce world is very profitable and is expected to reach $4.48 trillion by 2021. However, it’s also a competitive world that’s run by eCommerce giants such as Amazon and Walmart. This means that it’s difficult for small eCommerce stores to establish themselves amongst competitors. That’s why startup eCommerce […]

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How to Deploy Micro and Nano Influencer Strategies

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The case for social commerce grows stronger every day: Social media usage is at an all-time high with no indication of slowing. In 2019, Brandwatch reported that people spend an average of 142 minutes a day on social media. With billions of active social media users across the globe, social media networks are only becoming […]

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What Does It Take to Build an Army of Influencers?

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Micro-influencer programs will obviously look different for every social retail business, but you should be thinking about a few specific things to create one that works for you. First, you have to make it easy for potential influencers, no matter how small, to engage with your business and sign on as champions for your products […]

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Infrastructure as Code: What Is it and Why Should You Care?

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Necessity is the mother of invention, sure, but you can just as easily argue that invention is the mother of necessity, particularly in an era driven by information technology. Consider the Internet, for example. Its invention spawned previously unimaginable ideas that quickly grew to necessities. At this late stage in the Information Age, Internet connectivity and ubiquitous access via the web are baseline necessities.
For businesses today to stay relevant and competitive, they need not only a web presence, but also tools that allow them to harness the power of the internet to simplify the creation, management and distribution of the resources that host the software solution suited for their industry. Infrastructure as code is one of the technological offspring of this business necessity.

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Innovate and Thrive

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The 1990s introduced the concepts of “business disruption” and “disruptive innovation” to the world stage and we’ve analyzed and applied them to dozens of companies and industries since then. They’ve impacted business and changed the way we live, but none of them can hold a candle (or high-efficiency LED light bulb) to what we’re experiencing now and in the near future. What will you see in your company when you look back in a year or two? Survival or Innovation?

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Putting People Before Profits

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COVID-19! It has changed the way the world works. Hopefully only for now, most people in office jobs are working from home. Some businesses have gone through layoffs or furloughs, while some have temporarily closed their doors and others are facing even tougher times. With the economic concerns set aside, there is an even more painful reality that many are having to deal with, and that is the sickness or death of loved ones.

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