Person-to-Person Archives - Exigo

How to Deploy Micro and Nano Influencer Strategies

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The case for social commerce grows stronger every day: Social media usage is at an all-time high with no indication of slowing. In 2019, Brandwatch reported that people spend an average of 142 minutes a day on social media. With billions of active social media users across the globe, social media networks are only becoming […]

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Social Commerce: Where Tech, Influencers and Brand Loyalty Intersect

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Mass retail has changed. Before Walmart and Amazon started selling everything, consumers relied more on brand familiarity, in-store availability and friends’ recommendations when deciding on purchases. But in today’s digital-first world of shopping (the case for which a global pandemic empirically proved last year), empowered consumers are less loyal to individual brands and stores. Price […]

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What Does It Take to Build an Army of Influencers?

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Micro-influencer programs will obviously look different for every social retail business, but you should be thinking about a few specific things to create one that works for you. First, you have to make it easy for potential influencers, no matter how small, to engage with your business and sign on as champions for your products […]

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The World is Gigging Out. Should You?

Technology is shrinking the world. As a result, much of what we’ve taken for granted is changing. Not long ago, a high school diploma was all you needed to secure a stable, well-paying job—one that could last until the day you retired. The job market eventually became more competitive, and high school diplomas were replaced […]

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