SELDIA and Exigo: Committed to European Direct Selling

Someone recently asked if Exigo must be a member of the European Direct Selling Association (SELDIA). My response is always an emphatic YES.

At Exigo, we believe it is our responsibility to be at the heart of the European direct selling community and closely connected to Europe. SELDIA provides the perfect community to do just that.

By the Numbers:

Representing 25 National Direct Selling Associations, SELDIA includes 12 Corporations, 12 Service Providers, and approximately 5.3 million independent entrepreneurs. Europe is a major market for direct selling, third in market penetration and retail sales behind only the Americas and Asia-Pacific region and with 6 of the 24 billion dollar markets in Europe.

Key Takeaways from the Recent SELDIA General Assembly:

• New Leadership: Beatrice Nelson Beer (Lifeplus) was elected Chair, and Frédéric Billon (DSA France) Vice-Chair. A new Board was also elected, composed primarily of Executive Directors from SELDIA member DSAs.
• Regulatory Updates: Maria-Myrto Kanellopoulou (European Commission) provided valuable insights on the Omnibus Directive and digital fairness reports, enhancing our understanding of the latest EU consumer protection regulations.
• Exigo partner PAYQUICKER has committed to a sponsorship for the Seldia Conference 2025.

Networking Success:

The General Assembly provided invaluable opportunities to connect with key players in the European direct selling landscape:

Why SELDIA Matters to Exigo

This event reinforced the importance of personal engagement and active participation in building Exigo’s reputation in Europe. Meaningful collaboration doesn’t always require massive investment; our commitment and presence are invaluable.

We value your feedback! Contact Exigo today to share or learn more.